Directions is one of the longest lasting semi-permanent hair dyes around, with a huge range of unnatural colours. It conditions, it lasts - IT IS THE JAM when it comes to semi - permanent brights. 
$22 Each

LA RICHE DIRECTIONS

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PASTEL ROSE
PASTEL ROSE
CERISE
CERISE
FLAMINGO PINK
FLAMINGO PINK
ROSE RED
ROSE RED
RUBINE
RUBINE
DARK TULIP
DARK TULIP
TULIP
TULIP
NEON RED
NEON RED
POPPY RED
POPPY RED
PILLARBOX RED
PILLARBOX RED
VERMILLION RED
VERMILLION RED
FLUORESCENT ORANGE
FLUORESCENT ORANGE
SUNFLOWER
SUNFLOWER
BRIGHT DAFFODIL
BRIGHT DAFFODIL
FLUORESCENT GREEN
FLUORESCENT GREEN
SPRING GREEN
SPRING GREEN
APPLE GREEN
APPLE GREEN
ALPINE GREEN
ALPINE GREEN
TURQUOISE
TURQUOISE
ATLANTIC BLUE
ATLANTIC BLUE
NEON BLUE
NEON BLUE
ULTRA VIOLET
ULTRA VIOLET
MIDNIGHT BLUE
MIDNIGHT BLUE
DEEP PURPLE
DEEP PURPLE
PLUM
PLUM
VIOLET
VIOLET
STORMY GREY
STORMY GREY